About us

Our synergsistic partners in joy have us working together with joy enthused projects around Southern Africa.

They include – Secret Sunrise, Pop UP Theatre, Secret LoVe Project, GreenPop, Make an Immediate Difference and Soul Circus.


Co-created in 2003 originally by Nicola Jackman and Lucille Greeff – The UP has grown into a nationwide movement of joy – expanding emotional wellness in communities, hospitals, homes and schools. Our first few years were spent mainly in the service of children in hospitals in the Western Cape and then we grew UP into Gauteng.

We’ve trained around 500 volunteers over these past 16 years, and our strength has definitely been our training programs, ensuring hundreds of children and caregivers receive the emotional and physical benefits from the doses of joy we serve.

We still share joy with a few hospitals and homes nationwide and our joy work is now becoming optimised in care for caregivers and support of previously disadvantaged learners and teachers in schools around South Africa. Most of our latest service is done in partnership with Secret Sunrise.