WE HAVE UP-LEVELED OUR MISSION!

SCALE UP JOY and GROW HOPE – EN MASSE!

Basically UP-lift EMOTIONAL & MENTAL WELLNESS in South Africa together!

Our first 22 years, we uplifted an excess of 54K beneficiaries on frugal budgets averaging under R200K per year.

Imagine the scaled UP impact we can achieve – with your support?

We worked consistently on enhancing our programs & methodologies across our diverse reach of different peoples in Southern Africa (and planted seeds in Botswana, Zimbabwe, Namibia and even reached as far as Kenya) and now it’s time to receive to give heaps more! We are taking the guidance of our advisors and scaling UP our JOY WORKS, then in partnership with numerous affiliate partners and stakeholders we will be rolling out our joy inspiring UPlifting programs on the ground, and in media, simultaneously too.

PROBLEM (and solution)

Right now – Emotional and mental wellness is at an all time low, many say it’s reaching pandemic proportions!

The UP has a creative solution (developed over 22 years) to swiftly support the people of South Africa to become the active citizens that are needed in these shifting times. Our scale UP of JOY requires US $2.2 million – and this rolls out in 3 phases.

PHASE 1

With phase One, we require US $1 million.

This will transform us from a part time consulting & outreach team, to a full time organisation, with an expanded team of joy facilitators – strategically and actively supporting joy and active citzenship, in at least 4 regions of South Africa. This phase is focused on scaling systems for driving our emotional wellness & UPliftment programs and additional media deliverables.

We will expand our training of trainers and joy facilitators, action our outreach rollout (in partnership with local stakeholders in each region).

Our core content deliverables are to scale UP social media and complete the production of The UP’s first television programs, THRIVORS, HIGH 5 and UP4Joy.

Thrivors

“How might we all move beyond survivor & be Thrivors. A 21 day human experiment, 45 active citizens, see if they can all win together as they support the world around them to win too”

Season 1 was shot in Netflix quality, 6-8 episodes are in post production, The UP is a co-producer in this ground-breaking new South African – Impact – reality tv show. See more on Thrivors.TV

 

HIGH 5

High 5 is a captivating docu-series of short films – spotlighting inspiring individuals, companies, and NGOs driving profound social and environmental change. Our mission is to inspire audiences by showcasing these extraordinary projects and the inspiring people that are contributing to change within their communities.

We award the individuals and inspire community action.

UP4JOY

This is an 8-week game / tv show / app and movement – co-created by young people for young people. Witness the 8 week journey as young people face their past stories, overcome fears, and become leaders of the NOW generation. Guided by young facilitators (the co-creators of the game), they discover the power of self-development and the purposeful joy of supporting each other to be active citizens in their communties.

This authentic and inspiring experience culminates in a celebration of transformation, proving that when we are UP4JOY, everyone wins together.

Both this inspired 8 week program & the TV show of the experience were piloted in 2022, now it’s time to run another with high quality television production.
We will fully create, produce and distribute Season 1.
See treatment here

PHASE 2

Our second phase which only requires US$800k, involves sustaining the expansion of outreach, more regions activates, massive social media content creation & 2 further television productions.

By this stage, the UP will be generating income from the first 2 television productions, and enhanced monthly donors gathered from our TV showcasing – securing our sustainability.

PHASE 3

By the end of this final phase, which requires only US$400k will have produced further online and TV content, and we will have expanded our outreach throughout South Africa and our joy works will be working in at least 4 other neighboring countries too.

Plus we will have secured large scale income from content sales, subscribers and merchandise sales.

JOIN UP – let’s scale joy and bring solutions to food security together!Keep in mind, UP’s first 22 years, reached 54 000 beneficiaries, showing that we know how to maximise return from our budgets!

We are all grown UP and ready to reach hundreds of thousands.

Imagine what we can do for the upliftment of Southern Africa, with a partner like yourself.

Our scale UP program is ambitious as well as achievable, and we thank you for your time and consideration.

Please contact UP on fundraising(at)theup.org.za